We’re less than a year away from Dallas hosting several coveted matches for the 2026 FIFA World Cup. As Dallas prepares to take the world stage, the city is highlighting an initiative designed to boost revenue and ensure safety.
According to a study conducted by Visit Dallas and Tourism Economics, Dallas nightlife is a $15-billion industry. The 2026 FIFA World Cup presents a chance to show visitors what the city of Dallas has to offer.
“They want to have things to do in the evening. We need to provide that avenue and make sure it’s safe for them to do so,” said Dallas Councilman Chad West.
The Bishop Arts district is served by Councilman Chad West, who also chairs the city’s finance committee, which is responsible for finding new sources of revenue.
“Part of that puzzle is identifying city-owned real estate that we can be using more to the benefit of the taxpayers. And we are,” West said. “The other piece is finding new generators of economic revenue. And what does that look like? The nightlife is an opportunity for us to do that.”
He supports Dallas’ Nighttime Economy & Responsible Hospitality Division, known as NTE. It was created with a focus on business and community needs, culture, revenue, and public safety.
Edward Grant is the manager of the division. He said event readiness is top of mind.
“How you get ready for major events when you’re on the world stage and how we get venues prepared so that they’re able to make the money they want to make, but they’re doing so safely,” Grant said.
Recently, popular Deep Ellum nightclub Rodeo Dallas made headlines. A judge extended an order for the club to remain closed, citing concerns from neighboring businesses over violence.
Grant said NTE can serve as a means of community education.
“If there is an issue in the nighttime economy, you have a team now that can help connect all the dots with all the amazing things that are already in place with the city, and find solutions quicker and faster and better,” he said.