AUSTIN (KXAN) — Austin FC announced on Tuesday that YETI would continue to be an Austin FC partner, and the two agreed to a multi-year partnership extension.
This means the Austin-based brand would continue as Austin FC’s front-of-jersey sponsor, which it has been since the club’s tuesday-as-sec-gauntlet-continues/” title=”Texas hosts No. 2 Auburn on Tuesday as SEC gauntlet continues”>inaugural season in 2021, according to a news release.
The business celebrated the partnership with an event held Tuesday evening at its flagship store on South Congress Avenue. YETI partnered with the club for sustainability and green living initiatives, as well as sponsoring water stations across the stadium.
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YETI and Austin FC host event celebrating multi-year partnership extension. (KXAN News/Aidan Boyd) -
YETI and Austin FC host event celebrating multi-year partnership extension. (KXAN News/Aidan Boyd) -
YETI and Austin FC host event celebrating multi-year partnership extension. (KXAN News/Aidan Boyd) -
YETI and Austin FC host event celebrating multi-year partnership extension. (KXAN News/Aidan Boyd)
“It’s a lot of pride. Because of the product that they put on the field and being associated with that. But to see the fans just all with YETI on it, the way we incorporate it in the stadium. It means a lot,” YETI’s Head of Marketing Bill Neff said.
Austin FC is set to open the season against Sporting Kansas City Saturday at 7:30 p.m. at Q2 Stadium.
