Texas’ latest effort to deter migrants is an explicit billboard campaign in Mexico, Central America

The billboard campaigns, which cost an estimated $100,000, include messages like: “Your wife and daughter will pay for the trip with their bodies. Coyotes lie. Don’t put your family at risk.”; The billboard campaigns, which cost an estimated $100,000, include messages like: “Your wife and daughter will pay for the trip with their bodies. Coyotes lie. Don’t put your family at risk.”